Hey, I’m Franklyn, a WordPress developer focused on building custom themes and scalable web solutions from the ground up. I specialize in WordPress development beyond page builders; working with custom themes, template hierarchy, hooks, custom post types, and structured data to create websites that are flexible, secure, and built for long-term growth. While I have hands-on experience with WooCommerce and Elementor, my core strength lies in understanding how WordPress works under the hood. I enjoy architecting themes with clean file structures, reusable template parts, optimized queries, and secure form handling. Performance, responsiveness, and maintainability are always top priorities in my builds. Recently, I’ve been developing projects like Ulo Ahudimma, a custom-built healthcare platform powered by WordPress, featuring dynamic content handling, AJAX-based filtering, and structured theme architecture. I believe great WordPress development is not just about design, it’s about building systems that are easy to scale, easy to manage, and structured for real-world use. I’m always learning, refining my approach, and collaborating with others to build better digital experiences. If you’re looking for a WordPress developer who understands both the frontend experience and backend architecture... let’s connect.
A custom WordPress theme built from scratch for a fictional financial advisory firm. The theme uses a component-based architecture, with reusable sections assembled into complete pages. The design focuses on trust, clarity, whitespace, subtle animations, and a seamless user journey. The content architecture was designed around user needs rather than simply presenting services. Built with maintainability, responsiveness, and performance in mind. The project combines UX research, custom development, and intentional visual design. This is Phase 1 of a larger project, with the DownSide Up Assessment Engine plugin coming next. Project Link.
Zoxxtramart is a fully functional eCommerce website built with WordPress, WooCommerce, Elementor, and custom front-end technologies to deliver a smooth and modern online shopping experience. The project involved setting up product categories, responsive layouts, product variations, payment systems, checkout flows, and customer email customizations while focusing on usability, performance, and SEO optimization. Throughout the development process, I implemented custom styling, mobile responsiveness improvements, and enhanced user experience features to create a scalable and conversion-focused online store. Project Link.
DetIt is a WordPress plugin built to simplify product content creation for WooCommerce stores. It automates the generation of essential product details—titles, descriptions, and SEO metadata—helping store owners and developers save time while maintaining consistency across listings. Designed to integrate seamlessly into existing workflows, DetIt also acts as a reliable fallback for SEO data, ensuring products remain optimized even when plugins are added or changed. The goal is straightforward: reduce manual effort and improve the quality and performance of eCommerce product pages. Project Link.
Reynox is an eCommerce website built on WordPress using a fully custom theme developed with a strong, modular PHP structure. The theme was designed specifically for online stores, focusing on performance, maintainability, and clean integration with WooCommerce. Critical pages such as cart and checkout were intentionally not rebuilt at the template level; instead, WooCommerce’s default functionality was preserved and only styled. This approach prevents breakage during plugin updates while still delivering a consistent, branded user experience. Project Link.
Ulo-Ahudimma is a healthcare platform designed to connect patients with verified doctors and simplify appointment booking. I built the platform using a fully custom WordPress theme architecture, implementing: Custom Post Types (Doctors) Custom Fields for structured medical data AJAX-based doctor search and filtering Dynamic department-based queries Secure appointment booking system with nonce validation Custom email confirmation handling Optimized template hierarchy and reusable template parts The project focuses on performance, security, and scalability while delivering a clean and intuitive user experience. Project Link.
An Ecommerce store selling various types of products including simple produts, variable poroduts, affliated products, Project Link.
A single page portfolio website crafted for a content marketer. This page features sections like about, contact, skills and experiemce. It also displays the previous works of the client Project Link.
This is a niche page created for a fellowship account recording. It make the accounting balancing seamless. It uses the exact details inputed by the user to give weekly and even monthly summary depending colation needed Project Link.